Urban World for PC and Mac

1. Urban World is based on more than five years of research by the McKinsey Global Institute (MGI), the business and economics research arm of McKinsey, the global management consultancy.

2. Urban World offers a sense of how economic power will move as this unprecedented urban expansion takes place.

3. Urban World can help, by presenting an interactive economic and demographic map of the evolving urban landscape.

4. The growth of cities in emerging markets is driving the most significant economic transformation in history.

5. Navigate the unprecedented global wave of urbanization with Urban World.

6. • Spin the globe, and pinch to zoom in on individual countries and cities and compare their population, household incomes, or GDP side-by-side.

7. • Explore GDP from 1 CE to 2025 and view the shift in the world’s economic center of gravity over that same time period.

8. By 2025, the annual consumption of citizens in these emerging markets will reach $30 trillion and the GDP of these markets will exceed that of developed countries.

9. Comprehending the sheer scale and sweeping nature of this urban transformation is difficult.

10. Track the earth’s shifting economic center of gravity from 1 CE to 2025.

11. China’s economy is changing at ten times the speed of the British Industrial Revolution—which was itself a turning point in the history of the world—and at 100 times the scale.